Online Stores
Products, stock, cash on delivery and a checkout customers finish — rather than a catalogue that only generates WhatsApp questions.
Selling online here is mostly an operations problem wearing a website's clothes. The storefront is the easy part. The difficulty is cash on delivery, courier bookings, a return rate that eats the margin, and the moment two customers order the last piece of stock within the same hour.
What gets built is scoped around your fulfilment, not just your catalogue: how orders reach the person who packs them, how stock is kept honest, how a COD order is confirmed before a rider is paid to carry it, and what happens when something comes back. A checkout that works and an order process that does not is a slower way to lose money.
What it fixes
- Orders arriving as WhatsApp messages that a staff member retypes into a notebook or a spreadsheet
- Stock sold that is not actually there, because the website and the shop count separately
- Cash on delivery orders placed casually and refused at the door, with the courier charge already incurred
- No order status a customer can check, so every order generates two or three follow-up messages
- Returns and exchanges handled ad hoc, with no record of what came back or why
- No view of which products actually sell, so buying decisions are made on impression
What gets built
A starting point, not a fixed list. The build is scoped to your own process before anything is written.
Catalogue and variants
Products with sizes, colours and the variants you really stock, with images sized so a category page loads on mobile data.
Stock that stays honest
One stock figure behind the storefront, decremented at order time, so the same last piece cannot be sold twice.
Checkout built for COD
Cash on delivery as a first-class option with address and phone capture, plus an order confirmation step before dispatch — which is where most of the refusal rate is actually reduced.
Order management
A screen for the person packing: new, confirmed, dispatched, delivered and returned, with the courier tracking number held against the order.
Courier and payment integrations
Booking with a courier through their API, and JazzCash, Easypaisa or Stripe where you want prepayment. Each needs your own account, their approval and their fees, so these are scoped individually rather than assumed.
Sales and product reports
What sold, what was returned, by product and by period — the numbers that decide what you buy next.
Who this is for
Retailers and brands already selling steadily through WhatsApp, Instagram or a shop, where order volume has outgrown manual handling and someone is spending hours a day transcribing messages. It suits a defined catalogue with real stock behind it. It is not for someone testing whether a product sells at all — start on a page or a social account, prove demand, then build. It also will not create demand: a store with no audience gets no orders, and a build cannot substitute for that.
Questions
Should we build this or use Shopify or Daraz?
A fair question and sometimes the answer is not a custom build. Shopify is quick and good, with a monthly fee and limits on how far it bends to unusual fulfilment. Daraz brings traffic and takes a commission along with control of the customer relationship. A custom store makes sense when your process is genuinely your own, or when per-order fees have grown past the cost of owning it. We will say which we think fits.
Can customers pay by card or wallet?
Yes, with a gateway — JazzCash, Easypaisa or Stripe — but each requires your own merchant account, their approval process and their per-transaction fees, and approval is not automatic for every business type. It is scoped as an addition. Many stores here launch on COD and add prepayment once volumes are worth the fees.
Will it stop COD refusals?
It will reduce them, not stop them. A confirmation step, a verified phone number and a record of past refusals per customer all help, and that last one is the most effective. But refusals are a characteristic of selling on COD, and no build removes them entirely.
Tell us how your store runs.
We scope it first — what it takes, how long, what it costs. No obligation.